PRIVACY POLICY

At Fine Home (also referred to as “Fine Home,” “us,” “our,” or “we”), your privacy is important. This Privacy Policy (the “Policy”) describes the privacy practices associated with our websites (the “Sites”) and the related products and services we may offer (collectively, the “Services”). It explains how we collect, use, disclose, and protect Personal Information. By using our Sites or Services, you acknowledge and agree to the terms of this Policy, as it may be updated periodically.

What Categories of Personal Information Do We Collect, and How Do We Obtain It?

We treat information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual or household as “Personal Information.”

Information that has been de-identified or aggregated so that it cannot reasonably be linked to an individual is not considered Personal Information. We may use de-identified or aggregated information for any lawful purpose.

We May Collect the Following Categories of Personal Information:

Identifying Information

This may include your name, mailing address, telephone number, and email address.

We collect most identifying information directly from you when you:

• Interact with our Sites, including by completing or submitting forms
• Request information about our Services
• Request a quote, consultation, or service connection
• Purchase or use Services
• Contact or communicate with our customer service, sales, or support teams

Internet or Similar Network Activity

This may include your Internet Protocol address, browser information, device information, activity on our Sites, and interactions with our advertisements, emails, text messages, and other communications.

This information may be collected automatically when you interact with our Sites or Services. Additional information about cookies is provided below.

Commercial Information

This may include information concerning Services you request or purchase, your transaction history, and your purchasing or service-related interests and tendencies.

Financial Information

This may include financial account, billing, or payment information that you provide when purchasing or paying for Services.

Payment information may be processed by third-party payment processors on our behalf.

Geolocation Information

This may include approximate location information derived from your Internet Protocol address or device when you access our Sites.

Professional or Employment-Related Information

This may include professional, business, employer, or employment-related information that you voluntarily provide in connection with our Services.

Demographic Information

This may include information such as your age, citizenship, gender, marital status, or other demographic details that you voluntarily provide.

We may collect this information when reasonably necessary to facilitate or provide requested Services.

What Are Our Business or Commercial Purposes for Using Your Personal Information, and With Whom Do We Share It?

We may use or disclose Personal Information for the purposes described below.

Identifying Information

We may use identifying information to:

1. Provide and administer our Sites and Services
2. Respond to your requests, inquiries, and communications
3. Process transactions and payments
4. Connect you with home-service or home-improvement professionals
5. Send information concerning Services, updates, promotions, and special offers
6. Maintain and improve our operations
7. Comply with legal, regulatory, contractual, or administrative requirements

We may share identifying information with service providers, contractors, professional partners, payment processors, and other parties that help us provide or administer the Services you request.

Internet or Similar Network Activity

We may use this information to:

• Operate, personalize, and improve our Sites
• Understand how visitors interact with our Sites and Services
• Measure advertising and communication performance
• Provide interest-based or targeted advertising where permitted by law
• Process payments and transactions
• Detect security incidents
• Prevent fraudulent, deceptive, malicious, or unlawful activity
• Protect our Sites, systems, users, and business

We may share this information with analytics providers, advertising partners, fraud-prevention providers, hosting providers, technology vendors, and other service providers.

Commercial Information

We may use commercial information to personalize your experience, understand customer interests, administer requested Services, improve our offerings, and process transactions.

Financial Information

We may use financial information to process and fulfill purchases, collect payments, issue refunds, detect fraud, and provide requested Services.

We may disclose this information to payment processors, financial institutions, fraud-prevention providers, and other parties involved in processing transactions.

Geolocation Information

We may use approximate geolocation information to personalize the Sites, provide location-relevant information, improve our Services, process transactions, prevent fraud, and protect the security of our operations.

Professional or Employment-Related Information

We may use this information to respond to business-related inquiries, provide requested Services, and facilitate communications with relevant contractors, service providers, or professional partners.

Demographic Information

We may use demographic information to provide, personalize, evaluate, and improve the Services you request.

Sensitive Personal Information

We use sensitive Personal Information only when reasonably necessary to provide requested Services, comply with applicable law, protect our rights, or fulfill another purpose permitted by law.

Additional Uses and Disclosures

Where consistent with applicable law, we may use or disclose Personal Information:

• With your consent or at your direction
• To prepare, negotiate, enter into, or perform a contract with you
• To respond to subpoenas, court orders, warrants, governmental requests, or other legal processes
• To comply with applicable laws and regulations
• To investigate, establish, exercise, or defend legal claims
• To protect our rights, property, systems, users, employees, contractors, or the public
• To investigate or prevent fraud, security incidents, unlawful conduct, or attacks on our information systems
• To conduct internal research and improve, repair, develop, or test our Sites, Services, and technology
• In connection with a merger, acquisition, reorganization, financing, bankruptcy, sale of assets, or other corporate transaction
• For other lawful business purposes disclosed at the time information is collected

We take reasonable steps to require service providers that receive Personal Information from us to protect it and use it only for authorized purposes.

SMS Consent Information

We do not sell, rent, or share SMS opt-in consent information with third parties for their independent marketing purposes.

Mobile information and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes. This restriction does not apply to service providers that assist us in delivering text messages, provided they use the information only to perform services on our behalf.

Data Retention

We retain Personal Information for as long as reasonably necessary to fulfill the business or commercial purposes for which it was collected.

We may also retain information as necessary to:

• Complete transactions
• Provide requested Services
• Maintain business and tax records
• Resolve disputes
• Enforce agreements
• Prevent fraud
• Protect our legal rights
• Satisfy legal, regulatory, contractual, or compliance obligations

Use and Disclosure of Sensitive Information

We do not use or disclose sensitive Personal Information, as defined under the California Consumer Privacy Act, for purposes that would require a consumer to exercise a right to limit its use or disclosure under California law.

Cookies and Interest-Based Advertising

Like many websites, we may use cookies, pixels, tags, local storage, analytics tools, and similar technologies to understand how visitors use our Sites.

A cookie is a small text file placed on your browser or device when you visit a website.

We may use cookies and similar technologies to:

1. Operate and secure the Sites
2. Remember your preferences
3. Personalize your experience
4. Analyze Site traffic and usage
5. Improve our Sites and Services
6. Measure advertising and communication performance
7. Provide interest-based advertising where permitted by law

We may combine information collected through cookies with information obtained directly from you or from other lawful sources.

Most browsers are initially configured to accept cookies. You may be able to reject, block, or delete cookies through your browser or device settings.

Disabling cookies may affect the availability or functionality of certain Site features. Browser-based cookie controls are provided by third parties and are outside Fine Home’s control. We cannot guarantee that such controls will function as intended.

Additional information about privacy rights and targeted advertising is provided in the “Your Rights and Choices” section below.

Security of Your Personal Information

We use commercially reasonable administrative, technical, and physical safeguards intended to reduce the risk of unauthorized access, misuse, loss, alteration, or disclosure of Personal Information.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee the absolute security of Personal Information.

Your Rights and Choices

Marketing Communications

You may opt out of receiving promotional emails by using the unsubscribe instructions contained in the communication or by contacting us using the information below.

You may opt out of marketing text messages by replying STOP to a message. You may reply HELP for assistance.

Even after you opt out of promotional communications, we may continue sending non-promotional messages concerning transactions, requested Services, account administration, safety, security, or legal notices.

Rights of California Consumers

California residents may have specific rights concerning their Personal Information under applicable California privacy laws.

These rights may include the rights described below, subject to applicable exceptions and verification requirements.

Right to Know

You may request that we disclose information concerning our collection, use, and disclosure of your Personal Information.

After receiving and verifying a valid request, we may disclose:

• The categories of Personal Information collected about you
• The categories of sources from which that information was collected
• The business or commercial purposes for collecting, using, or disclosing it
• The categories of third parties to whom it was disclosed
• The specific pieces of Personal Information collected about you during the applicable period

Right to Delete

You may request deletion of Personal Information that we collected from you and retained.

After receiving and verifying a valid request, we will delete or direct our service providers to delete applicable Personal Information, unless an exception permits or requires us to retain it.

Right to Correct

You may request that we correct inaccurate Personal Information maintained about you.

Right to Opt Out of Certain Sharing or Targeted Advertising

Where required by applicable law, you may have the right to opt out of certain disclosures of Personal Information for cross-context behavioral or targeted advertising.

Where legally required, we will make reasonable efforts to recognize browser-based opt-out preference signals, such as Global Privacy Control, as a valid request to opt out for the browser or device transmitting the signal.

Right to Non-Discrimination

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Authorizing an Agent

You may designate an authorized agent to submit a consumer privacy request on your behalf.

We may require evidence that:

• The agent has your written permission to act for you
• The agent is properly registered where registration is required
• You have verified your identity directly with us
• The request is otherwise valid under applicable law

Verifying Your Request

We cannot fulfill certain privacy requests unless we can reasonably verify your identity and confirm that the Personal Information relates to you.

To verify a request, we may ask you to provide:

• Your full name
• Your telephone number
• Your email address
• Information relating to a previous interaction or request
• Other information reasonably necessary to verify your identity or authority

The amount and type of information requested may depend on the nature of the request and the sensitivity of the information involved.

Personal Information Concerning Children

Our Sites and Services are not intended for individuals under the age of 18.

We do not knowingly collect Personal Information from individuals under 18. If we learn that we have collected Personal Information from an individual under 18, we may delete it as required by applicable law.

Updates to This Policy

We may update this Policy periodically to reflect changes to our business, Sites, Services, technology, or applicable law.

Changes become effective when the revised Policy is posted, unless otherwise stated. Where required by law, we will provide additional notice of material changes.

Last Updated: [Date]

Contact Us

Questions, concerns, and privacy requests may be submitted using the following contact information:

Fine Home
Address: [Address]
Phone: [Phone]
Email: [Email]